Online advertising spending is set to overtake print advertising in 2012. What does that mean for media organizations?

Join Hacks/Hackers Chicago for a special look at the technologies, tools, and trends driving the future of advertising on Feb. 22, 2012 from 6-8 p.m. As news organizations struggle to find new revenue streams to support their work, a thorough understanding of tomorrow's advertising revenue opportunities is key.

For this session, Brad Flora will briefly present on new developments at NowSpots, which will provide interactive ads and real-time media buying for dozens of newspapers across the country, and is aiming for a public launch this spring. NowSpots was a 2010 Knight News Challenge winner. Also joining us is Christopher Skinner, VP of Strategic Intelligence at Centro. Christopher will discuss what digital data tomorrow's media buyers will be looking for in terms of user info, analytics, and more. We'll also discuss how news organizations can build better strategies around ad sales.

There will be plenty of room for networking and conversation. Looking forward to seeing you!

Please note that Matilda has an age limit of 23 which they will waive for Hacks/Hackers Chicago, so long as we provide a list of our younger attendees. If you are under 23 and interested in attending this event, please leave a comment below and we'll make sure you're on the list.

About the Speakers

Brad Flora is a journalist and entrepreneur in Chicago. He is the founder and president of WindyCitizen.com, which gives Chicagoans a place to share, rate and discuss their favorite local stories, events and deals. His work has appeared in Slate magazine and Chicago-area newspapers. He was a 2008 Carnegie-Knight News 21 Fellow, and is a graduate of the Medill School of Journalism at Northwestern University.

Christopher Skinner comes to Centro as Vice President of Strategic Intelligence. In this role, Christopher takes a holistic approach to melding technology, data management and business intelligence to develop media planning and attribution tools. By fusing third party information with Centro’s wealth of internal data, culled over 10 years, Centro can create more effective and efficient media plans. Christopher has extensive experience as managing partner at MakeBuzz, a sales and marketing strategy firm that facilitates business growth. He has worked with over 250 leading retailers and 14 of the top 100 most-trafficked websites, building strategies that focus on media and business optimization. Christopher has a Bachelor of Science in Abstract Mathematics from Louisiana State University. He has 2 patents, one pending and has actively worked in 35 countries. He helped build and scale 5 digital agencies since 1995.